Description
Complete Guide to Writing Marketing Plans
This course will teach you how to: to Make sure you have a complete and effective marketing plan for your company. Many people treat marketing as an afterthought and leave their businesses without a plan. to Marketing is an integral part of any business.
Without a marketing strategy that works, you will not be able to succeed. to You need clients to make your business a success. Your company’s promotion must be taken seriously.
I will show you how to make this course. to You should organize your ideas and develop a plan for marketing your business. to Research which strategies are most effective for your business to get clients.
Don’t waste time posting random things on Facebook or Twitter. Instead, stop trying to pass out flyers and business cards and start focusing on your business. This course will teach you how to: to Write a professional marketing plan and lay the foundation for growth.
Notice: This marketing course will show you how to market your business using different channels, including my own strategies. This course is intended only for educational purposes, and not for promotion.
What types of businesses are promoted using the strategies in this course on marketing plan?
This course will teach you how to promote many different businesses by using the strategies and outline provided. You can promote a restaurant, diner, cafeteria, barbershop or nightclub, as well as a business selling t-shirts and most other stores, from small boutiques to large chains. to Groceries to Jewel shops, pet sitting or dog walking, landscaping businesses, moving companies, gyms, delis, liquor stores or sandwich shops, a gym, a beauty salon, hair salon, spa, hardware store, residential cleaning, car wash or general contractor business, martial arts studio or a dance studio.
Who is the target audience for this project?
Marketing For professionals
This course is intended for those who plan to start a business.
Entrepreneurs
Marketing can be difficult for small businesses owners
Download immediately Complete Guide to Writing Marketing Plans
Course Curriculum
Course Introduction
Course Introduction (1:17).
Marketing Plan Basics
What is a marketing strategy? (1:19)
Common mistakes in marketing plan (2:05)
What makes a good marketing plan (3:07).
Marketing plans are essential (2:30)
How to Choose Marketing Plan should include
Introduction and executive summaries (1:11).
Business details (2:07)
Mission statement (1.27)
Products (1.29)
Services (1:19).
Content free (1:25).
UVP (unique value proposition) (0:40)
How is your business different? (6:07)
Positioning in the market (0:01).
Target market (5.01)
Part 2 of the Target Market (4:37).
Demographics (4.07)
Psychographics (4.16)
Customer avatar (1:49)
Market Needs (1.50).
Market trends (2:10)
Market growth (1:56)
S.W.O.T analysis (4.10)
Budget and resources (2.39)
Pricing and discounting promotions (3:37).
How to identify your ideal customer avatar (2:49)
Branding strategy (3:18)
Competitive analysis (6.16)
Marketing strategy (3:21)
Sales plan (1:55)
Advertising plan (2:22)
A breakdown of every marketing campaign and budget (4:50).
Customer retention strategy (5:58)
Strategy to Maximize business referrals (1.24)
Strategy to maximize social referrals (1:51)
KPI (Key performance indicators). (3:52).
Financial goals (1.01)
Projections of Marketing Spending and Costs (2:08).
Breakeven analysis (1.37)
Additional sections – Regional projections (1:14).
Marketing Templates for plans and a case study
Marketing Templates for planning and a case study (3:28).
Specific Marketing Plan Examples
Two-sentence marketing plan (3.13)
Overview of Company and Strategies (3:57).
Make a plan for an ecommerce product (4:12).
Agency or services (marketing and web development, design, etc.) (5:25).
Local business (3.37)
Marketing Plan for a Blog (3:05).
Innovative product or website (2.48)
Platforms and huge websites (3.43)
Self-branded business (4.22)
Affiliate business (3.46)
Real examples Marketing Plan Creation
Introduction (0:47).
High-level overview (3:30).
My approach to These 3 elements (3.53)
Walkthrough of how I built my YouTube channel. The strategy (4:14).
My approach to SEO (3.46)
How to sell on ecommerce platforms (7.54)
My time horizons, deadlines, and approximations (5.09).
My budget (6:11)
Another point: Budgeting marketing and tax writeoffs (1.05).
B2B Company (3.52)
Local business (3.37)
Marketing pan: Product quality is a vital component (2:34).
Here’s what you’ll get in Complete Guide to Writing Marketing Plans
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